Roofers in Hamilton

There is a company specialising in roofing in Hamilton, Ontario with a reputation for providing great customer service. Those of you who have read this blog in the past know how important customer service is to your writer.

The roofers at Fix My Roof are well presented, polite, professional and skilled, naturally. Otherwise they would not be in business for several years already. There are plenty of roof repair contractors who are all of that.

What sets this company apart from the crowd, what really impressed me about this company, what made me want to tell you about them is their first rate approach to customer service. In the construction industry, in roofing in particular, you expect the contractor to get on with it, do a good job, leave the site, your property, as clean as they found it. Thats about it. You do also expect them to make right any problems. Fix My Roof try to keep you informed about anything significant during the job, come back to inspect and repair any problems with their work, and are just plain nice.

My relative had a job done by this company a few months ago. When an issue arose they called Bill to ask him to come out and look at it. Within the week Bill came over, had a look around, identified the problem, which was not part of the original job, and had it fixed in about ten minutes.

I don’t suppose this would happen every time, and I don’t think it would have been done as a freebie if it were not such a simple repair but I also know of no other roofing contractor in Hamilton who would have come out so quickly or just fixed it without requiring a full repair job. Thanks to everyone at Fix My Roof.


Running a Google Adwords Campaign

Google Adwords is the most popular advertising program on the web. Why is that? Well, almost everyone has heard of Google, it’s the most used search engine on the internet, and the 2nd most visited website.

A well designed and professionally managed Google Adwords campaign can help drive traffic to your website. This article will give you an idea about what is involved in creating a Google Adwords campaign. Continue reading

PayPal Gets an F: How not to handle a social media PR Crisis

Today a group of unhappy customers started a PR campaign to encourage people to close their PayPal accounts.

Paypal have failed to mount any kind of response as of the time of this writing. Continue reading

Twitter: Who I will not follow

There are several kinds of tweeps I will not follow including:

  • Tweeps who are not local to me
  • Tweeps who do not tweet
  • Anyone who uses TrueTwit etc
  • Spammers

If you are in any of the above categories I will usually not follow you.

Continue reading

Guest blog: Open Branding

Guest blog: Open Branding

I recently had the pleasure of meeting Gerard Kampijon of PappaGallis an entrepreneur with a vision for taking Open source and extending it into branding and marketing. We talked at length about the idea, about the confusion surrounding open branding and the difficulties and challenges of selling this idea. After several chats I invited Gerard to write a guest blog here so he can share his idea with you too.

From my discussions with Gerard my understanding can be summarized as follows: There is a well-documented movement underway to improve opportunities for innovation in software and hardware. There is the open software foundation, open development framework, open documentation standard; there is a whole movement growing up around the concept of openness in innovation and development. The idea is to allow individuals and small organizations a fairer playing field in technology development and innovation. A philosophy I fully support. Larger and better funded organizations have always had the advantage of deep pockets and time that historically, only money could buy. With the open movement everyone gets the chance to participate in and benefit from the same pooled resources of open development.

I hope you find this as interesting and informative as I did. Now, over to Gerard. Continue reading

Twitter: Who I Follow

Last week I blogged about a behaviour that is at best unhelpful when building a twitter community. This got me thinking about the ways and whyfors of following.

By Rob FallaYour Presence Online

It is important to have a process you follow when deciding who to follow. Think about the reasons you are following an account and hope that the people who are following you have a reason for following you.

Continue reading

Twitter as a Customer Service tool

There are many examples of companies who seem to ‘get’ the opportunity afforded by monitoring their presence on Twitter. These companies provide a great customer service experience on Twitter.

By Rob FallaYour Presence Online

In this blog we will look at some behaviours that are and that are not examples of great customer service and we will also look at the reasons a company should be providing this level of customer service.

Why should your company strive to provide a great customer service experience in social media?

You want more money! Continue reading

The problem with auto-follow

Why do so many tweeps use auto-follow and auto-dm services?

By Rob FallaYour Presence Online

I suspect they are using the automated services because they want to build up a following but do not want to put the work into maintaining a good high quality following. There is a fairly recent trend on Twitter, especially amongst the newer users, to confuse quantity with quality. There seems to be some sort of bragging rights associated with having the biggest following amongst your friends.

There is no rational justification for building a large, random, meaningless follower base. Why would it matter if you have thousands of followers but have nothing useful or valuable to say to them.

If you are entertaining, insightful, knowledgeable on a particular subject or are a celebrity in your own right there is a good chance you will have a large follower base. This is because you are providing your followers with something of value. Continue reading

Getting started with Social Media

Social Media Training in Cambridge, UK

We had a great training session at St Johns Innovation, Cambridge.

social media training

Social Media training group discussion

Everyone joined in on the discussions.

Objectives for participants included a general understanding of Social Media and more information about LinkedIn.

Let us know if you are interested in attending the next open session.

We are offering special rates for in-house training. Contact us today to arrange for a bespoke training session delivered at your site.

New Facebook competition

Should we run a new facebook competition?

Let us know what you think using the commenting feature below.

Please fill in the following form if you think we should run a new competition and you have already liked our facebook page at