Category Archives: Business

Running a Google Adwords Campaign

Google Adwords is the most popular advertising program on the web. Why is that? Well, almost everyone has heard of Google, it’s the most used search engine on the internet, and the 2nd most visited website.

A well designed and professionally managed Google Adwords campaign can help drive traffic to your website. This article will give you an idea about what is involved in creating a Google Adwords campaign. Continue reading

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PayPal Gets an F: How not to handle a social media PR Crisis

Today a group of unhappy customers started a PR campaign to encourage people to close their PayPal accounts.

Paypal have failed to mount any kind of response as of the time of this writing. Continue reading

Guest blog: Open Branding

Guest blog: Open Branding

I recently had the pleasure of meeting Gerard Kampijon of PappaGallis an entrepreneur with a vision for taking Open source and extending it into branding and marketing. We talked at length about the idea, about the confusion surrounding open branding and the difficulties and challenges of selling this idea. After several chats I invited Gerard to write a guest blog here so he can share his idea with you too.

From my discussions with Gerard my understanding can be summarized as follows: There is a well-documented movement underway to improve opportunities for innovation in software and hardware. There is the open software foundation, open development framework, open documentation standard; there is a whole movement growing up around the concept of openness in innovation and development. The idea is to allow individuals and small organizations a fairer playing field in technology development and innovation. A philosophy I fully support. Larger and better funded organizations have always had the advantage of deep pockets and time that historically, only money could buy. With the open movement everyone gets the chance to participate in and benefit from the same pooled resources of open development.

I hope you find this as interesting and informative as I did. Now, over to Gerard. Continue reading

Twitter as a Customer Service tool

There are many examples of companies who seem to ‘get’ the opportunity afforded by monitoring their presence on Twitter. These companies provide a great customer service experience on Twitter.

By Rob Falla – Your Presence Online

In this blog we will look at some behaviours that are and that are not examples of great customer service and we will also look at the reasons a company should be providing this level of customer service.

Why should your company strive to provide a great customer service experience in social media?

You want more money! Continue reading

The problem with auto-follow

Why do so many tweeps use auto-follow and auto-dm services?

By Rob Falla – Your Presence Online

I suspect they are using the automated services because they want to build up a following but do not want to put the work into maintaining a good high quality following. There is a fairly recent trend on Twitter, especially amongst the newer users, to confuse quantity with quality. There seems to be some sort of bragging rights associated with having the biggest following amongst your friends.

There is no rational justification for building a large, random, meaningless follower base. Why would it matter if you have thousands of followers but have nothing useful or valuable to say to them.

If you are entertaining, insightful, knowledgeable on a particular subject or are a celebrity in your own right there is a good chance you will have a large follower base. This is because you are providing your followers with something of value. Continue reading

Getting started with Social Media

Social Media Training in Cambridge, UK

We had a great training session at St Johns Innovation, Cambridge.

social media training

Social Media training group discussion

Everyone joined in on the discussions.

Objectives for participants included a general understanding of Social Media and more information about LinkedIn.

Let us know if you are interested in attending the next open session.

We are offering special rates for in-house training. Contact us today to arrange for a bespoke training session delivered at your site.

Improving Google Search Results with Google Circles

Get Better Google Search Results with Google Social

By Rob Falla – Your Presence Online

The guys and gals at Google have been working hard to improving your search experience. They have been forced to because the quality of Google search results has been suffering for some time now thanks in no small part to the efforts of search engine optimization practitioners who place a greater premium on fees then on content and use all manner of underhanded techniques to improve the positioning of a page. Google circles offers some hope that your search results will be better soon. If Google implement Google social search or Google circles properly we should all see better search results soon.

Continue reading

Google gets serious about social search

Google have been working at improving the search experience pretty much since the start. With all the Social Media ‘gurus’ predicting Google being displaced by Twitter as the search tool of choice, and there are good justifications for such musings… what else could they do.

So Google has gotten serious about social search, but they seem to have applied the innovative breaks a bit early. Continue reading