Google Adwords is the most popular advertising program on the web. Why is that? Well, almost everyone has heard of Google, it’s the most used search engine on the internet, and the 2nd most visited website.
A well designed and professionally managed Google Adwords campaign can help drive traffic to your website. This article will give you an idea about what is involved in creating a Google Adwords campaign. Continue reading
Guest blog: Open Branding
I recently had the pleasure of meeting Gerard Kampijon of PappaGallis an entrepreneur with a vision for taking Open source and extending it into branding and marketing. We talked at length about the idea, about the confusion surrounding open branding and the difficulties and challenges of selling this idea. After several chats I invited Gerard to write a guest blog here so he can share his idea with you too.
From my discussions with Gerard my understanding can be summarized as follows: There is a well-documented movement underway to improve opportunities for innovation in software and hardware. There is the open software foundation, open development framework, open documentation standard; there is a whole movement growing up around the concept of openness in innovation and development. The idea is to allow individuals and small organizations a fairer playing field in technology development and innovation. A philosophy I fully support. Larger and better funded organizations have always had the advantage of deep pockets and time that historically, only money could buy. With the open movement everyone gets the chance to participate in and benefit from the same pooled resources of open development.
I hope you find this as interesting and informative as I did. Now, over to Gerard. Continue reading