Category Archives: internet marketing

PayPal Gets an F: How not to handle a social media PR Crisis

Today a group of unhappy customers started a PR campaign to encourage people to close their PayPal accounts.

Paypal have failed to mount any kind of response as of the time of this writing. Continue reading


Twitter: Who I will not follow

There are several kinds of tweeps I will not follow including:

  • Tweeps who are not local to me
  • Tweeps who do not tweet
  • Anyone who uses TrueTwit etc
  • Spammers

If you are in any of the above categories I will usually not follow you.

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Twitter: Who I Follow

Last week I blogged about a behaviour that is at best unhelpful when building a twitter community. This got me thinking about the ways and whyfors of following.

By Rob FallaYour Presence Online

It is important to have a process you follow when deciding who to follow. Think about the reasons you are following an account and hope that the people who are following you have a reason for following you.

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The problem with auto-follow

Why do so many tweeps use auto-follow and auto-dm services?

By Rob FallaYour Presence Online

I suspect they are using the automated services because they want to build up a following but do not want to put the work into maintaining a good high quality following. There is a fairly recent trend on Twitter, especially amongst the newer users, to confuse quantity with quality. There seems to be some sort of bragging rights associated with having the biggest following amongst your friends.

There is no rational justification for building a large, random, meaningless follower base. Why would it matter if you have thousands of followers but have nothing useful or valuable to say to them.

If you are entertaining, insightful, knowledgeable on a particular subject or are a celebrity in your own right there is a good chance you will have a large follower base. This is because you are providing your followers with something of value. Continue reading

Getting started with Social Media

Social Media Training in Cambridge, UK

We had a great training session at St Johns Innovation, Cambridge.

social media training

Social Media training group discussion

Everyone joined in on the discussions.

Objectives for participants included a general understanding of Social Media and more information about LinkedIn.

Let us know if you are interested in attending the next open session.

We are offering special rates for in-house training. Contact us today to arrange for a bespoke training session delivered at your site.

Improving Google Search Results with Google Circles

Get Better Google Search Results with Google Social

By Rob FallaYour Presence Online

The guys and gals at Google have been working hard to improving your search experience. They have been forced to because the quality of Google search results has been suffering for some time now thanks in no small part to the efforts of search engine optimization practitioners who place a greater premium on fees then on content and use all manner of underhanded techniques to improve the positioning of a page. Google circles offers some hope that your search results will be better soon. If Google implement Google social search or Google circles properly we should all see better search results soon.

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Google gets serious about social search

Google have been working at improving the search experience pretty much since the start. With all the Social Media ‘gurus’ predicting Google being displaced by Twitter as the search tool of choice, and there are good justifications for such musings… what else could they do.

So Google has gotten serious about social search, but they seem to have applied the innovative breaks a bit early. Continue reading